Description: When you hear the word “ICONIC” what do you think of? Your favorite shoe brand? The sports player you idolized as a child? A business leader that revolutionized the world with their invention? We all desire to be ICONIC – but how do you reach that status?
Calvin Stovall, the Chief Experience Officer for ICONIC Presentations, specializes in delivering high-energy, customized keynote presentations for organizations and teams that desire to reach or maintain ICONIC status. Calvin designed a practical and systematic technique called The ICONIC Framework™ to help organizations achieve and maintain iconic status in the eyes of their customers. The ICONIC Framework was built based on nearly two decades of practical branding and leadership experience, and countless hours of readings from secondary research of iconic brands over the years.
Take a listen to this energizing, interesting and entertaining conversation with Calvin and host Michelle Bouschor as they review the 4 P’s of Iconicity: Purpose, People, Passion and Perseverance. Calvin will give you tips on how to make your own 4 P’s and focus on what matters to you and your customers.