december, 2021

02dec1:00 pm2:00 pmDrive customer acquisition and revenue growth by optimizing marketing outcomes for Casinos1:00 pm - 2:00 pm ET Event Type :Webinar

Event Details

Presentation Summary:

Most casinos and in-person gaming and entertainment locations have struggled to build a profitable scaling business over the past eighteen months due to the pandemic.

This webinar talks about how you can leverage the power of Data & Analytics on Google Cloud to achieve operational efficiency and increase the overall return on investment for gaming and casino companies.

During this webinar, we’ll be addressing some important topics including:

– How you can integrate data from all fragmented source systems to build a global data warehouse and reporting for better decision making.
– How a data driven approach can help drive successful player engagement by understanding player behavior and journey and uncovering upselling and cross-selling opportunities.
– Understand what initiatives have a higher return on investment, measure Return on Ad Spent (ROAs) and optimize marketing campaigns.
– Do you currently have a data warehouse or a reporting setup that helps you measure the impact of, and optimize all initiatives across the enterprise?

Measure and optimize resource deployment and utilization across the casino floor, backend operations, hotel and F&B.

You will walk away from this webinar learning how you can integrate data from all fragmented source systems to build a global data warehouse and reporting for better decision making and how a data driven approach can help drive successful player engagement by understanding player behavior and journey and uncovering upselling and cross-selling opportunities.

Presenters:

  • Arpit Agrawal, VP – Media & Gaming Platforms. Arpit currently leads the Global Media and Gaming practice for MediaAgility. Arpit is responsible for bringing the power of Cloud, and Data & Analytics to the customers with a sharp focus on helping customers achieve operational efficiency and improving user experience.
  • Banh Vuong, Google Cloud – Tribal Enterprises Lead

Time

(Thursday) 1:00 pm - 2:00 pm

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